We’ve come a long way since the first time meaning was attached to a grunt a few hundred thousand years ago. In the last hundred years, we’ve squeezed the equivalent of a lifetime’s worth of information into the Sunday edition of the New York Times. These days, information is flying around in more than a handful of ways. Communications have branched out and rooted into our lives from every direction, in just about every fathomable way.
That’s where Unified Communications (UC) comes in handy. A crucial player in the ongoing evolution of communications, UC acts as a conduit, converging many of the diverged means of communication we use today – IM, video conferencing, presence, email, voice, and document sharing. However, Unified Communications is a digital tool that handles digital media, which leaves it isolated from a still very important mode of information transfer, the telephone network.
That’s where SIP trunking saves the day. SIP can transport just about any kind of media you throw at it, and it’s particularly adept at enabling interoperability. Which is why it’s become established as the standard for connecting UC to the Plain Old Telephone Network, which it just so happens to do for a fraction of the cost you may be used to.
Together, SIP and UC optimize your communications and deliver the kind of cost efficiency you need to check a few times to make sure the decimal point shouldn’t be one more place to the left. Using SIP actually simplifies your network design, and allows for an elongated migration off legacy platforms. Plus, because it’s what SIP does, you open up the ability to connect other SaaS applications to your UC system, adding flexibility and responsiveness to your enterprise operation.
Without a SIP trunking connection, your Unified Communications platform isn’t being all it can be. A POTS line in and out will give you access to the phone network but you’re missing huge savings opportunities and will never realize the full connectivity potential achieved with a SIP trunk. SIP adds the kind of dynamic options your business needs to take advantage of the possibilities in today’s realm of communications for a truly unified experience.
In future posts, we’ll examine specific ways SIP puts UC on steroids. And if you have any tips yourself, comment below, or blog about it and send us the link.