The Rise of SIP Trunking: The Force Awakens For Innovation

Posted on October 26, 2015 by Access Growth

We’ve been living in a legacy T1 world for quite some time, and businesses in particular have unfortunately become resigned to accept its inherent limitations. It’s become the norm to simply expect less when it comes to connectivity, which is particularly challenging for innovative developers looking to integrate communications services into their apps and services.

SIP trunking might not be new, but only recently has it evolved to become a viable and increasingly popular alternative for driving innovation in business communications.

According to a recent survey by IHS, SIP has been adopted by 45 percent of enterprises, and the firm expects that number to jump to 62 percent by 2017, which is significant in less than two years. The primary reason for the increased adoption is because SIP trunking is easier to manage than legacy T1 lines, providing businesses with greater control and flexibility.

SIP is fast becoming a liberating force of sorts for enterprise developers – providing greater freedom and power to innovate with telecom. This message not only bubbled up through the IHS survey, it also came through loud and clear in a new Frost & Sullivan report entitled “Unshackling the Power of SIP Trunking.”

The New Wave of SIP Providers

IP-based services are rapidly uprooting legacy telecom connections because they offer a new level of control, integration and capabilities to enterprises. They also give greater levels of transparency, management access, and the ability to deliver unique user experiences to customers incorporating innovative usages of calling and messaging.

The important telecom innovation tomorrow, and in the future, will not be coming from legacy carriers, but rather from enterprise developers who are given direct access to network telecom resources to deliver new applications. APIs like Flowroute’s help developers to gain direct access to the carrier network and allow them to create and deliver entirely new communications experiences within their applications that resonate with users on a deeper level. While a significant percentage of enterprises have adopted SIP trunking, a shocking amount continue to do so with legacy carriers that deliver exactly the same services they did over wired connections, at roughly the same prices, with very little in the way of added control and with shockingly bad customer support.

Hand over the reins to see innovation within telecom

As the SIP trunking market matures, service performance, control levels through the API, and the expertise of a support team will be the key decision criteria for enterprises looking to move from traditional to modern IP-based telecom services.

With this new wave of SIP providers, enterprise developers are better positioned to take control of and manage their communications services in a way that better aligns with their needs versus being a square peg forced into a round hole. The new Frost & Sullivan report “Unshackling the Power of SIP Trunking” is a great resource especially if you are in the process of choosing a new communications provider. Check it out and let us know your thoughts on it!