New California Data Privacy Law (CCPA) – Effective as of January 1, 2020 | Flowroute Blog

New California Data Privacy Law (CCPA) – Effective as of January 1, 2020

Posted on January 21, 2020

The California Consumer Privacy Act (CCPA), which Flowroute, now part of Intrado, is compliant with, is data privacy legislation that became law in California and went into effect on January 1, 2020.

The CCPA is a continuation of the trend started by the GDPR (Europe’s General Data Protection Regulation). Other states have similar proposed legislation there is also some discussions about legislation at the federal level.

The CCPA states that if your company buys or sells data on at least 50,000 California residents each year, you have to disclose to those residents what you’re doing with the data, and, they can request you not sell it. Consumers can also request companies bound by the CCPA delete all their personal data.

Additionally, under CCPA, websites with third-party tracking need to include a “Do Not Sell My Personal Information” button that keeps the site from sending data about the customer to any third parties, including advertisers.

Key requirements of the CCPA include:

  • Businesses must disclose data collection and sharing practices to consumers;
  • Consumers have a right to request that their data be deleted;
  • Consumers have a right to opt out of the sale or sharing of their personal information; and
  • Businesses are prohibited from selling personal information of consumers under the age of 16 without explicit consent.

For privacy inquiries, or to have your account deleted or your private information purged, contact Flowroute support or call our data privacy hotline:

  • Flowroute Support
  • Flowroute Data Privacy Hotline:
    • Toll-Free: (855) 760-5025
    • Local: (402) 702-2390

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