This article is condensed and originally appeared in UC Today.
Whether companies have a handful of customers abroad or a whole host of regional offices, today’s global businesses need global solutions. Nearly 96 percent of the world’s consumers live outside of the U.S., requiring businesses to expand global customer experience (CX) strategies to support them.
How businesses engage with their customers and the level of support they provide can make the difference between business success and business extinction. For example, research suggests that one in three customers will leave a brand they love after just one bad experience, while 93 percent would completely abandon a company after two or three negative interactions. To retain customers and remain competitive in the global economy, businesses must invest in technologies that enable the widest range of customers to seamlessly communicate with the company.
To accomplish global CX, businesses need to partner with carriers and communication service providers (CSPs) that can support their growth, secure ROI on IT investments and help them compete in the global market. One service decision makers should look for from their carriers is international direct inward dialling (DID – a.k.a. DDI). DIDs are virtual numbers that allow calls to be routed directly to an existing phone number. DIDs utilise local numbers regardless of the originating number’s location, which helps businesses strengthen their global communication strategies and deliver more control and flexibility over the ways in which their customers can interact with them.
Outlined below are three benefits international DIDs can offer to businesses eager to increase ROI on cloud IT investments.
To read more, click here.