This article is condensed and originally appeared in VMblog.
As businesses across the globe continue to adapt to the ongoing pandemic, many have migrated to cloud-based communication systems and workplace tools to maintain business continuity, and improve remote collaboration within teams and interactions with customers. But the shift to remote work was sudden and many businesses made quick decisions and swift migrations to cloud-based telecom providers without a long-term plan.
Looking ahead, while some businesses will embrace remote work long-term, other will begin the task of planning for a shift to a hybrid system of remote and in-person operations. In either case, IT decision makers will look to better understand and improve their cloud communication investments to maximize their return on investment.
A growing trend in the cloud telecom market is likely to gain even more traction as a result: Adopting a be-your-own-carrier (BYOC) communications model.
BYOC Communications Strategies
In summary, the BYOC model provides enterprises or third-party software developers with direct access to public carrier-level telephony services through partnerships with cloud-based communications providers. By using APIs, enterprises can build custom communications offerings into their existing services. Another version of BYOC exists where businesses can adopt a bring-your-own carrier model. Bringing your own carrier simply means businesses have the flexibility to take their own carrier to their platform of choice rather than being forced into a single carrier or a bundled approach. This is similar, but distinct from the be-your-own-carrier model.
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