Taking Control of Telecom to Improve Guest Engagement & Experiences

Posted on November 6, 2020 by Darach Beirne

This article is condensed and originally appeared in Hospitality Tech.

Transitioning communications and collaboration tools to the cloud has helped these companies improve interactions with teams and customers while also navigating government-mandated regulations about the pandemic that impact their business. With the holiday season and associated travel around the corner, IT decision-makers in the hospitality industry may be interested in deepening their IT telecom investments to secure the best return.

For those companies that have started transitioning workflows to the cloud, the Be-or Bring-Your-Own-Carrier (BYOC) model is an attractive telecom option because it allows IT teams to build and customize their communications using telecom APIs. It’s important to note that BYOC can be defined as either “Be Your Own Carrier” or “Bring Your Own Carrier.” The Be Your Own Carrier Model allows businesses to take control of their telecom by letting them deploy the specific services they want to offer to their customers. Whereas the Bring Your Own Carrier model lets IT leaders choose the carrier they want to power their communications platforms.

Both BYOC options provide an added level of autonomy by allowing the company to play a critical role in designing its own communication services. Creating tailored communication services through existing applications offers carrier-level control of phone numbers and network security (made possible through BYOC). At the same time, this model also provides a safe and easy way for travel and hospitality organizations to seamlessly connect with guests and customers when in-person interactions are not as safe.

Below I’ve summarized a few of the ways the BYOC model can benefit hospitality groups as they continue to navigate the challenges posed by COVID-19 and as they enter the holiday travel season.

To read the article in its entirety, click here.