Customization is the key to getting the most out of your telephony resources. Through Application Programming Interfaces (APIs), businesses can tweak and tailor telephony offerings in order to better meet their customers’ needs.
APIs create scalability of services without adding more technical complexity. As such, leveraging APIs can support developers, communication service providers and enterprises who desire more control and flexibility over their communication offerings.
Flowroute’s APIs are organized around REST – or Representational state transfer – and make it possible for customers to enable and customize communication functionalities into software applications or products. REST is a software architecture for interactive applications that uses a variety of web services. This cloud-based approach allows for more control over phone numbers, inbound and outbound calling, SMS, MMS and advanced signaling data.
As a cloud-based carrier, Flowroute and its APIs allow businesses to automate telecom processes with programmatic access to telephony resources. This means that developers can configure their phone numbers in the cloud to provide carrier grade calling and messaging to customers.
The cloud-based approach also affords customers with flexibility and control mentioned previously. Customers can pick and choose which APIs they want to utilize based on their communication needs. For example, some businesses may just need phone numbers and E911 functionality through the Numbers API, where other businesses want a comprehensive Messaging API to provide SMS and MMS to customers.
Flowroute also offers a Porting API to help ease the process of moving phone numbers over to a new carrier. Porting can feel like a daunting process and the use of an API helps simplify the port process from transitioning existing phone numbers to Flowroute. This is especially useful to businesses that have advertisements and marketing campaigns associated with existing numbers.
Another valuable API for enterprises is the CDR API. This API allows users to submit requests for call detail records. The request then sets up a task within Flowroute’s system to gather the necessary data. The records are then encrypted and securely sent to the customer. The CDR API allows businesses to get exact information about where, when, and how calls are made for reporting and billing purposes.
In the past year, one of the more common telephony needs that Flowroute has supported is ensuring businesses are set up with reliable and scalable SMS and MMS delivery – through the Messaging API. These functionalities have been especially valuable as businesses rely on remote workforces and customer support operations are handled from a distance. In addition to providing safe and secure service, businesses are interested in creating engaging customer experiences and offering more ways for their customers to interact with them.
Texting remains one of the favored communication methods for a business to offer. By using the Flowroute Messaging API, customers can send and receive texts and multimedia messages on long code and toll-free numbers. This means that customers can use the same phone number to text or call a business—giving them more convenient and flexible communications options and a better overall experience.
