This article is condensed and originally appeared on the VMBlog Website
New technologies have propelled digital transformation forward, while changing customer preferences have created competitive landscapes for business communications that can shift unexpectedly. Companies that are nimble and adaptable ultimately come out on top, with their ability to embrace change and act quickly.
Savvy business leaders understand that they can navigate change by monitoring customer preferences and market conditions. As they do, they can flexibly readjust strategies as these moving parts shift over time. We’ve seen businesses be flexible in response to an increase in omnichannel presence, as well as broad transitions to hybrid or fully remote work. To support these evolutions, companies have relied heavily on digital tools and resources, especially cloud-based communication tools.
Cloud-based communication and telecom solutions have supported connection, customer support and collaboration – vital capabilities during the economic changes of the past year. In today’s environment, the majority of IT decision makers consider application programming interfaces (APIs) vital tools for elevating customer experiences and meeting the ever-changing demands of business. By powering the communication between software, APIs enable disparate data and functions to be combined, creating rich user experiences and facilitating process automation.
Telecom APIs specifically enable businesses to integrate existing processes with telecom capabilities like calling, messaging and video conferencing. They also support back-end features such as number porting and secure call detail records. Telecom APIs help businesses remain agile and resilient with their communication deployments and are critical tools in enabling businesses to secure ROI on their telecom investments as customer expectations and market dynamics evolve. Outlined below are three ways that businesses can utilize telecom APIs to help them modernize their operations.
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