This article is condensed and originally appeared in Telecom Reseller.
The digital communication landscape is constantly evolving with the emergence of new tools that provide enterprises with ways to collaborate and improve user experiences. The end users encounter new tools, enterprise decision makers seek ways to integrate new features into existing services and tailor those features to meet customer and end user needs. When it comes to evaluating new digital communication tools, enterprises primarily look for solutions that will improve interactions and make it easier for customers to connect with the business and each other.
Web Real-Time Communication (WebRTC) is one such tool that is enabling the customization of interactions both internally and externally.
What is WebRTC?
WebRTC is an open source standard that allows browsers and apps to communicate directly with other apps and browsers without using external plugins. WebRTC’s purpose is to enable rich, high-quality RTC applications that can be developed for browsers, mobile platforms and IoT devices, and allow all applications to communicate via a common set of protocols. WebRTC is a technology that is becoming more and more common in facilitating real-time collaboration.
As developers look to differentiate their company’s offerings to gain competitive advantage, they can explore deeper customizations of existing tools. Despite its inception in 2011, WebRTC is still considered an emerging tool and will eventually replace most native apps found on mobile phones and tablets—making it much more than just a web-based application. Any rules or features that applied when connecting web users is now true when it comes to connecting mobile users.
Below are a few ways developers and IT teams can customize WebRTC to afford customers better control over their browser behaviors for web-based telecom tools.
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