This article is condensed and originally appeared in UC Today.
With the range of digital communication tools available on the market, businesses and end users have begun to demand more customized offerings that can improve their experience and make connection simpler and easier.
While once considered disruptive and not complimentary to existing methods of digital communication, Web Real-Time Communication (WebRTC) is one such technology that enhances deployment of voice, video and chat tools within browser and app experiences.
What is WebRTC?
WebRTC is an open source standard that makes it possible for browsers and mobile apps to communicate directly with others without extra plugins or providers. Since its inception in 2011, WebRTC has enabled web browsers to communicate easily with others in real-time, from any device, while seamlessly allowing voice and video communication to function within web pages.
WebRTC is used for a number of common tasks, such as:
- Adding video to endpoints (like ATMs and retail kiosks)
- Collaborating in real-time
- Building contextual applications
- Sharing screens
- Sharing data
By simply making direct communication easier and more enriched, it’s clear that WebRTC can provide value on its own. But what about deep customizations of WebRTC? How are tailored uses of WebRTC enabling more enriched and complex deployments of voice and video communications? Below are a few ways I envision developers and IT departments will customize WebRTC to enable customers more control over their browser behaviors for web-based telecom tools and to improve how businesses build better applications that facilitate communication.
To read the article in its entirety, click here.
